Aquiddity

Web design, usability, email marketing

Petsmart: You forgot the display:block — 3/14/12

Petsmart: You forgot the display:block

Probably wouldn’t have noticed, except that I just finished a new email design where this came up in testing.

When you put images inside of tables, some email clients (gmail) will add padding unless you include the style=”display:block;” on the img tag. This pretty much ruins your entire email design.

Heuristics spreadsheet makes usability easy — 10/27/11
Crowdsourcing Design — 9/1/11

Crowdsourcing Design

Somehow I ended up following 99designs on twitter, and kept getting these enticing messages like “Bob1978 just won $1800 for his website design.” That’s pretty grabby, but what’s the deal with these sites?

Basically, people pay for a campaign and designers compete to win. If you win, you get some seemingly easy money, but of course only one of of maybe 50+ entries wins.

The few campaigns I looked at actually had very detailed specs, complete with examples. That was pretty surprising. The amount of money they were offering seemed pretty reasonable too, considering they just want PSDs.

Of course I also read a clause to the affect of “unlimited revisions after payment,” which made me want to run to the hills. There’s also no way of knowing if a client just steals work from any non-winners for future use.

So, here’s the million dollar question: is this a lottery worth playing? Have any other designers out there used a site like this and had a positive experience?

Kudos Lowes — 7/25/11

Kudos Lowes

Whoever is doing the front end design for Lowes.com, nice job. I actually did some wayback machine snooping and I’m guessing somebody new got hired a year ago, because it went from super generic to modern and fun. Unfortunately now the cms template navigation looks totally out of place.

Also, I comment on lowes web design way too much.

Maybe I need an FAQ “sale tag” — 5/17/11

Maybe I need an FAQ “sale tag”

on my website so that I can answer some of the questions I get asked at the beginning of most calls and emails for freelance work, like:

1. Do you want to do Java development?
No. I do have a computer science degree and I do know Java and C++, but I don’t particularly enjoy coding in them. I like to use my computer science background for communicating with back-end developers and conceptual knowledge.

2. Is your focus more design or development?
Design and usability are my passions. Front-end development (html, css, jquery) is something I do to make my passions come to life.

3. How much do you charge for a website?
There’s no hard and fast equation for a website quote, it really depends on the scope. Let’s talk a little bit about your project and your budget and see if we are a good fit.

There’s probably some other questions, but that’s all I can think of for now.

So here’s the real question: would this section really help? Gimme some feedback.

logo challenge — 5/3/11

logo challenge

Thought of (what I think would be) a sweet website concept. The premise is pretty simple: it’s an exercise for graphic designers that generates 3 random words to use as inspiration for a logo (adjective, industry, and business name).

Something along these lines

You can reload it until you get 3 words you like if you want. When you’ve made an awesome (or hilarious) logo, upload it to share with others in some sort of gallery. You can also “like” logos on Facebook and that feedback will be used to generate a list of the most popular logos. If I had enough submissions, in theory I’d have some that overlap. If that’s the case, I could show something like “see what others did” for those 3 words.

I’ll be developing this at staceylaugel.com/logochallenge until I come up with a good url. Speaking of which, what would be a good available url? Any ideas? Any other feedback would be appreciated too.